After turning 40, founder Rick Hopper began wearing glasses and habitually dropping and losing them. This sparked the idea in 2010 to create a solution to this every day problem for millions of people who wear glasses. In 2012, ReadeREST landed a deal with Lori Greiner on ABC’s Shark Tank, Season 3, Episode 6, forever changing the company’s future. Today, ReadeREST has become a multi-functional product used for not only holding glasses, but ID badges and earbud wires as well.